What your budget actually brings in.
Five numbers you already know. The result is an estimate; in the audit we run it on your real data.
Estimated monthly revenue
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Clicks
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Orders
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Cost per order
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Break-even ROAS
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Profit after margin and spend
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ROI
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Profit accounts for gross margin and ad spend. It leaves out shipping, returns and taxes.
How it’s calculated.
The same formula we use in the audit. The difference is the numbers: in your account they’re real, by product and by channel.
- Clicks
- budget ÷ cost per click
- Orders
- clicks × conversion rate
- Revenue
- orders × average order value
- ROAS
- revenue ÷ budget
- Break-even
- 1 ÷ gross margin
- Profit
- revenue × margin − budget
- ROI
- profit ÷ budget
