Privacy Policy – NeoAds.ro

1. Introduction

This Privacy Policy describes how NeoAds (hereinafter “we” or “the controller”) collects, uses and protects the personal data of visitors, partners and users of the website www.neoads.ro.

By accessing and using this website, you agree to the terms of this Privacy Policy.

2. The data controller

The website NeoAds.ro is operated by NeoAds, which acts as the controller of personal data within the meaning of Regulation (EU) 2016/679 (GDPR).

For any questions about data protection, you can contact us at:
E-mail: contact@neoads.ro

3. Types of data collected

Depending on how you interact with the website and our services, we may collect the following categories of data:

3.1. Data you provide directly

• First and last name
• E-mail address
• Phone number
• Company name and job title
• Billing data (if you apply for paid services)
• Messages and information sent through contact forms, quote requests or chat

3.2. Data collected automatically

• IP address
• Device and browser type
• Operating system
• Pages visited, session duration, traffic source
• Cookies and similar technologies (e.g. Google Analytics, Meta Pixel, other tracking scripts used in advertising campaigns)

3.3. Advertising campaign data

In the context of NeoAds services, we may also process statistical and technical data related to the performance of advertising campaigns, such as impressions, clicks, conversions and targeted audiences (without directly identifying a person, where the data are anonymised or aggregated).

4. Purposes of processing

Your data are processed for the following purposes:

• Communication and support: to answer the requests, messages and quote requests we receive.
• Providing NeoAds services: setting up and managing accounts, running advertising campaigns, reporting and optimisation.
• Contract management and billing: to conclude and perform contracts and to issue tax documents.
• Marketing and promotion: sending offers, newsletters and information about NeoAds services, only on the basis of consent.
• Analysis and optimisation: monitoring the performance of the website and campaigns, improving the user experience.
• Legal compliance: meeting legal obligations and responding to requests from the authorities.

5. Legal basis for processing

Data are processed on the basis of one or more legal grounds:

• Performance of a contract or steps taken prior to entering into a contract (Art. 6(1)(b) GDPR)
• Consent of the data subject (Art. 6(1)(a) GDPR)
• Compliance with a legal obligation (Art. 6(1)(c) GDPR)
• The legitimate interest of NeoAds, such as improving services or securing the platform (Art. 6(1)(f) GDPR)

6. How long we keep data

We keep data only for as long as necessary for the purposes for which they were collected, or for as long as the law requires.

• Contact and communication data – as a rule, up to 24 months from the last interaction.
• Contract and billing data – for the periods set by financial and accounting legislation.
• Data used for marketing – until consent is withdrawn or an objection is raised.

7. Recipients of the data

Your data may be disclosed to the following categories of recipients, strictly on a need-to-know basis:

• IT, hosting, security and maintenance service providers
• E-mail marketing, CRM and automation platforms
• Advertising and tracking platforms (Google, Meta, TikTok, other advertising networks)
• Partners involved in running advertising campaigns, within contractual limits
• Public authorities, where the law requires it

NeoAds ensures that these recipients comply with GDPR standards and implement appropriate data protection measures.

8. International data transfers

Some services used by NeoAds may involve transferring data to countries outside the European Economic Area (EEA). In such cases, we make sure that appropriate legal mechanisms are in place, such as the standard contractual clauses approved by the European Commission or other safeguards recognised by the GDPR.

9. Your rights

As a data subject, you have the following rights regarding your data:

• The right of access to your data
• The right to rectification of inaccurate or incomplete data
• The right to erasure (“the right to be forgotten”) under the conditions of the law
• The right to restriction of processing
• The right to object to certain processing (e.g. direct marketing)
• The right to data portability
• The right to withdraw consent at any time, where processing is based on consent
• The right to lodge a complaint with the Romanian National Supervisory Authority for Personal Data Processing (ANSPDCP), through its website: www.dataprotection.ro.

To exercise these rights, you can contact us at: contact@neoads.ro.

10. Data security

NeoAds implements appropriate technical and organisational measures to protect personal data against unauthorised access, misuse, loss or destruction, including:

• Use of secure connections (SSL/TLS)
• Storage on secure servers
• Restricting access to data to authorised persons only
• Regular backups and system monitoring

11. Cookies

The website NeoAds.ro uses cookies and similar technologies to:

• ensure the website works correctly;
• analyse traffic and performance (e.g. Google Analytics);
• measure and optimise advertising campaigns (e.g. Meta Pixel, other tracking tags).

Detailed information about the types of cookies used, their purposes and the management options will be available in the Cookie Policy displayed on the website.

12. Changes to this policy

NeoAds reserves the right to update this Privacy Policy from time to time. Any changes will be published on this page, together with the date of the last update.

13. Contact

For questions, requests or clarifications about how NeoAds processes your personal data, you can contact us at:

E-mail: contact@neoads.ro